A Mission First · Funded by Our Gear
Do Tough Stuff.
Because He Did.
Life is going to make you do tough stuff.
You don't have to do it alone.
Bigger than clothing
Come join the mission.
Everybody has tough stuff.
- Maybe it's losing weight.
- Maybe it's raising kids.
- Maybe it's building a business.
- Maybe it's starting over.
- Maybe it's addiction.
- Maybe it's grief.
- Maybe it's failure.
- Maybe it's running the miles nobody thinks you can run.
Whatever your tough stuff is, you don't have to face it alone.
We're building a community of people who believe the hard has purpose — and who are willing to walk hand in hand with others through it.
Let's kick tough stuff's butt. Together.
Join UsYou don't have to buy a shirt to be part of this.
- —Sharing your story.
- —Encouraging somebody who is struggling.
- —Showing up for someone in a hard season.
- —Taking on your own tough stuff.
- —Refusing to quit.
- —Standing with people fighting addiction, loss, health battles, and hard circumstances.
- —Wearing DTS gear as a reminder you're not alone.
- —Helping fund the mission through purchases.
01
Show up.
02
Keep going.
03
Encourage others.
04
Give back.
Where it goes
10% of every purchase goes to charity.
DO TOUGH STUFF isn't just about making clothes.
We want to use this brand to encourage people through the hard stuff of life and help support people who are fighting through their own tough stuff.
That's why 10% of your total purchase goes straight to the causes we stand behind.
How it works
- 1
You buy gear
Every order counts, no matter the size.
- 2
10% is set aside
Ten cents of every dollar you spend. Off the top, not after costs.
- 3
It goes to charity
That 10% funds the partner causes we stand behind.
10% of every purchase → charity
Get up.
Don't quit.
Keep grinding.
Some days you don't need another excuse. You need to get up. Don't quit. Keep grinding.
Sometimes the hardest thing you'll do today is simply decide to keep going.
This is what we're about.
Faith
We believe the hard has purpose, and we don't walk through it alone.
Endurance
Keep moving when the easy thing would be to stop.
Perseverance
Get knocked down. Get back up. Keep grinding.
Community
Everybody has tough stuff. We don't have to face it alone.
From Nick
I know a little something about tough stuff.
I grew up in a broken home. Married my high school sweetheart at 18. We raised three boys while I worked my way through a bachelor's and a master's degree.
I built businesses. Then I nearly lost everything — bad decisions, bad ventures, my own doing.
I started running to lose weight and get out from under the pressure. The weight came off. The miles kept coming. Eventually I became an ultra runner.
Twenty-five years later, I'm still married to that high school sweetheart. And faith carried me through every bit of it.
That's where DO TOUGH STUFF came from.
This part matters most
What's your tough stuff?
We all have something we're fighting through. Tell us yours.
Maybe it's something you're facing right now. Maybe it's something you've already overcome. Maybe it's something you help somebody else fight through every day.
Whatever it is, you don't have to carry it alone.
Wear the message.
Every piece is a reminder: the hard has purpose. Don't quit. Keep grinding. And don't do it alone.
Whatever your tough stuff is...
Get up.
Don't quit.
Keep grinding.
Do Tough Stuff.
Come join us.
Let's kick tough stuff's butt. Together.