Our Story
This is more than a shirt.
DO TOUGH STUFF is a faith-founded lifestyle brand built around four ideas: faith, endurance, perseverance, and community.
It is not simply a Christian clothing brand and not simply a running brand. Faith is the foundation, while running, work, business, family, hardship, and everyday life are different expressions of doing tough stuff.
Tough stuff comes in all shapes and sizes. It doesn't care how much money you have, what you look like, where you came from, or whether you're an athlete. Tough stuff comes. When it does, we carry on. We don't have to do it alone.
Do Tough Stuff. Because He Did.
The Four
Faith
What anchors us.
Faith is the foundation. Not a slogan on a shirt — the reason we keep going when the road gets hard.
Endurance
What keeps us moving.
Endurance isn't about being the fastest. It's about not stopping.
Perseverance
What keeps us going when moving isn't easy.
We fall. We get back up. That's the whole story.
Community
Who walks beside us.
We don't do tough stuff alone. We lean on each other.
DTS gives back
10% of every purchase goes to charity
Standing beside the ones doing the heavy lifting so we can all do more tough stuff a little easier.
Read the story behind our partner causes